How to identify long tail keyword

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Long tail keywords are simply longer, more specific keyword phrases that visitors are more likely to use when they’re closer to making a purchase. 

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For example, instead of just searching for “shoes,” a customer might search for “men’s size 10 black leather dress shoes.”

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While the former keyword gets a lot of searches, it is much more general and thus has a lot more competition. 

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The latter keyword, on the other hand, is much more specific and thus easier to rank for. 

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And while it may get fewer searches than the first keyword, those searches are usually further along in the buying cycle, which means they are more likely to convert.

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There are a few different ways to identify long tail keywords. 

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One way is to simply think about the products or services you offer, and what someone might search for when they’re looking for those things.

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Another way is to use keyword research tools, like Google AdWords Keyword Planner or Moz Keyword Explorer, to find longer, more specific keywords that are relevant to your business.

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Once you’ve identified some potential long tail keywords, the next step is to track them and see how they perform. 

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This will help you determine which ones are worth targeting with your SEO efforts. 

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There are a number of different ways to track keywords, but one easy way is to use Google Analytics. 

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Simply create a Goals for each keyword, and then track how many visitors convert.

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What are long Tail Keywords?