What are long tail keywords? 

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There is a lot of discussion these days about the importance of "long tail keywords" for SEO. 

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But what are they, and why are they so important? In this Story, we'll explore those questions and more. 

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1. Start by defining what a long tail keyword is. A long tail keyword is simply a less common word or phrase that people use to search for information online. 

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2. Why are they important? Because while most people focus on the popular, high-traffic keywords, long tail keywords can be even more valuable because there's less competition for them. 

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3. How do you find long tail keywords? There are a few different ways to do it, but one of the easiest is to use a tool like Google AdWords Keyword Planner or semrush.com . 

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4. Once you have a list of potential long tail keywords, it's important to include them in your content in strategic places where they will be most effective. 

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5. Don't forget to track your results! Use tools like Google Analytics or Ahrefs to see how well your content is performing and which keywords are driving traffic to your site . 

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6. Keep refining your list as you go along and you'll soon be an expert at finding and using long tail keywords to improve your SEO!

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