YouTube Is Monetizing Shorts With 45% Revenue Split

Image Credit - Google Images

YouTube Is Monetizing Shorts With 45% Revenue Split

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Starting today, YouTube is rolling out a new Shorts program that will let creators earn money from their 15 second to 60 second videos.

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The program, which was first announced back in September, is similar to TikTok's Creator Fund in that it will give creators a 45% revenue split from ads that run on their videos.

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To be eligible for the program, creators must have a channel with at least 10,000 subscribers.

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Videos that are part of the Shorts program will be marked with a "Shorts" icon in the bottom left corner of the video player.

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The move is a direct response to TikTok's success in recent years.

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While YouTube has long been the dominant video platform, TikTok has been eating into its market share, especially with younger users.

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The Shorts program is just one of the many ways that YouTube is trying to compete with TikTok.

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Earlier this year, YouTube launched a dedicated space for short-form videos called YouTube Shorts.

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The company has also been testing a new Explore tab that includes a section for Shorts.

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